American rapper Asher Roth was born on the outskirts of Philadelphia in a small, predominantly white suburban community. He broke through to mainstream success in 2009 with his commercial debut single, I Love College, and developed a large fanbase though Myspace and Facebook while attending West Chester University. Rap industry businessmen Scooter Braun (Schoolboy Music) and Steve Rifkind (SRC Records) took notice of his talent and signed him to a major label contract with Universal Music Group. In 2008 Roth began drumming up interest on the underground rap scene with The Greenhouse Effect mixtape. Hosted by Don Cannon and DJ Drama of the renowned Gangsta Grillz mixtape series, The Greenhouse Effect was released online as a free download on The Daily Kush, a multimedia blog set up to promote Roth. In 2009 he released his commercial debut single, I Love College, a party rap novelty hit that went all the way to number 12 on the Billboard Hot 100.
On the heels of this mainstream breakthrough hit and the follow-up single, Lark on My Go Kart Roth released his full-length solo album debut, 2009’s Asleep in the Bread Aisle. His new LP, Red Hot Revival, is released in 2016.